The Do’s And Don’t’s Of Building An Opt-in E-mail List
An Opt in e-mail list is an important part of a solid e-mail marketing plan. The list is a database that includes the names and e-mails addresses of the subscribers. The important thing is that the list doesn’t include any spam, because every entry is made after getting the permission of the subscriber.
These are the people who want to receive updates and news from you in their inbox. Developing such a list isn’t an easy task, but you can certainly take a lot of pain out of the process, by keeping the following do’s and don’ts in mind.
What You Should Do:
Let me give you a brief insight into what you must do, in order to develop a good Opt in e-mail list.
The placement of the subscription forms matters a great deal. Make sure that you’ve placed this form at a location that’s easily accessible by the visitors of your website. By misplacing this form, you’ll only be annoying your potential subscribers, which has negative outcomes.
You must have your own subscription form that’s fully customized to match the design and requirements of your site. In order to ensure good results in this regard, it’s recommended that you use an efficient script builder software program. These programs will help you develop an Opt in e-mail list in the most efficient manner.
What’s more, it’s always a great idea to add your subscription opt-in in your e-mail signatures. This way, you’ll be providing the readers with an easy way to directly access your website in order to subscribe. You can also include the subscription opt-in links in your business cards.
Obtaining a person’s permission is very important. Don’t try to get the e-mail address of your visitor through false means. The best way is to directly ask them if they would like to subscribe.
The place where you’re asking for the potential subscriber’s permission, must also include a short (but impressive) description of the various benefits of getting into the Opt in e-mail list. It’s also a good idea to mention how often the subscribers will be receiving your e-mails.
Use an auto-responder e-mail address so that whenever a new subscriber opts in for the same, you can both thank and welcome them.
What You Shouldn’t Do:
You should never add an e-mail address into the Opt in e-mail list without permission. If you’re purchasing such a list, make sure that all the e-mails are permission based. What’s more, you shouldn’t do anything that abuses a subscriber’s trust.
Are you interested in generating more income online? Want to discover exactly how to obtain (and keep) more visitors to your website or blog? If so, consider enrolling in The List Building Academy. Charles McDuffie is the owner, and provides a free 7-day e-course that shows you how to have a successful online business venture by first creating your opt-in subscriber list.